Privacy Policy

Introduction

Derek Doernbach, REALTOR® with Century 21 Action Plus Realty ("I," "me," or "my") respects your privacy. This Privacy Policy explains how I collect, use, disclose, and safeguard your information when you visit this website (2528 Tilton Rd. Lot #48) and when you communicate with me about real estate services. Please read this policy carefully. By using this site, you consent to the data practices described here.

Information I Collect

I may collect the following types of information:

• Personal Information: Your name, email address, phone number, and any details you provide through contact forms, phone calls, emails, or text messages.
• Property Preferences: Information about your real estate needs, such as desired location, price range, property type, and search criteria.
• Automatically Collected Data: When you visit this website, I automatically collect certain data, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
• Cookies and Tracking Technologies: This site uses cookies, pixels, and similar tracking technologies as described in the Cookies & Tracking section below.

How I Use Your Information

I use your information for the following purposes:

• To respond to your inquiries, showing requests, and consultation bookings.
• To provide real estate services, including property showings, market analysis, and transaction assistance.
• To send property listings, market updates, and real estate-related communications that you have opted in to receive.
• To improve this website and tailor the user experience.
• To comply with legal and regulatory obligations applicable to real estate professionals in New Jersey.
• To prevent fraud and ensure the security of my website and systems.

Information Sharing

I do not sell your personal information. I may share your information only in the following circumstances:

• Service Providers: With trusted third-party services that help me operate my website and business, including analytics providers, CRM platforms, advertising platforms, and communication tools. These providers are contractually obligated to protect your data.
• Real Estate Transactions: With mortgage lenders, title companies, inspectors, appraisers, attorneys, and other professionals involved in a real estate transaction you initiate.
• Legal Requirements: When required by law, court order, or governmental regulation, or to protect my rights, property, or safety.
• Brokerage: With Century 21 Action Plus Realty as necessary for compliance, supervision, and transaction processing.

Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support marketing efforts.

Google Analytics 4 (GA4): This site uses Google Analytics 4, a web analytics service provided by Google LLC. GA4 uses cookies to collect anonymized data about how visitors interact with this website, including pages visited, time on site, and referral sources. This information helps me understand site performance and improve content. Google's ability to use and share data is governed by the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel: This site uses the Meta Pixel (formerly Facebook Pixel), a tracking tool provided by Meta Platforms, Inc. The Meta Pixel enables me to measure the effectiveness of my advertising, understand actions visitors take on the site, and deliver relevant advertisements on Facebook and Instagram. The information collected is anonymized and governed by Meta's Data Policy.

Follow Up Boss: This site uses Follow Up Boss, a customer relationship management (CRM) platform, to manage inquiries and communications. Data collected through forms or tracked interactions may be stored in Follow Up Boss in order to provide timely and organized responses to your requests. Follow Up Boss's privacy practices are governed by their Privacy Policy.

Your Cookie Choices: Most browsers allow you to control cookies through their settings. You may block or delete cookies, but doing so may affect certain site features. You can also opt out of interest-based advertising through the Digital Advertising Alliance or Network Advertising Initiative.

Advertising and Social Media Data Collection

I may use advertising platforms including Google Ads, Meta Ads (Facebook/Instagram), and other social media channels to reach potential buyers and sellers. These platforms may collect information about your interaction with my ads and website through cookies and pixels. If you interact with my content on social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok), those platforms have their own privacy policies governing data collection. I do not control and am not responsible for the data practices of these third-party platforms.

CRM Usage (Follow Up Boss)

I use Follow Up Boss as my customer relationship management system. When you submit a contact form, call, email, or text, your contact information and communication history may be stored in Follow Up Boss. This allows me to provide consistent, informed service and to maintain a record of our interactions. Your data in Follow Up Boss is subject to their security and privacy protections. You may request access to or deletion of your data stored in my CRM at any time by contacting me directly.

Calls, Emails, and Text Messages

By providing your phone number or email address, you consent to receiving calls, emails, and text messages from Derek Doernbach regarding real estate services, property showings, and related inquiries. Standard message and data rates may apply. You can opt out of text messages at any time by replying "STOP" to any message. I do not share your contact information with third parties for their own marketing purposes. Call recordings may occur for training and quality assurance purposes; you will be notified at the start of any recorded call.

Data Retention

I retain your personal information for as long as necessary to provide real estate services, comply with legal obligations (including New Jersey real estate record-keeping requirements), resolve disputes, and enforce agreements. When data is no longer needed, I will securely delete or anonymize it.

Children's Privacy

This website is not directed at individuals under the age of 18. I do not knowingly collect personal information from children. If I become aware that a child has provided personal information, I will take steps to delete it promptly. If you believe a child has submitted data through this site, please contact me so I can remove it.

Data Security

I implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on this website, secure data storage practices, and access controls. However, no method of transmission over the internet is 100% secure, and I cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• The right to access the personal data I hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your data, subject to legal retention requirements.
• The right to opt out of marketing communications at any time.
• The right to lodge a complaint with a data protection authority.

To exercise any of these rights, please contact me using the information below.

Third-Party Links

This website may contain links to third-party websites, including real estate portals (Zillow, Realtor.com), social media platforms, and service providers. I am not responsible for the privacy practices of these third-party sites. I encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

I may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. I encourage you to review this policy periodically. Material changes will be communicated through the website or direct notice where appropriate.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact me: